Few industries require more watching these days than advertising because few are undergoing as much change as advertising.
TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.
Newspapers and magazines are struggling with declining circulations.
Everyone is trying to figure out how to best advertise on the web.
Radio is fragmented beyond recognition.
Creative teams are challenged to produce customer-oriented ads.
Advertisers keep switching agencies and agencies keep merging.
Advertising careers are more volatile than ever.
This section is dedicated to providing insights that will turn some of those challenges into opportunities.
Visit here and our blog often for those discussions. Let us know where you think the industry is going.
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Harley-Davidson: We Don't Do Fear
H-D announces it is laying off 730 workers after its U.S. sales fall 12.8 percent, then responds with bold "in your face" advertising campaign. Is it insensitive? more...
Were the losses due to the softening of the American economy or were they brought on by permanent switches to online and digital advertising media? more...
In: Web Advertising
Sophisticated sites are using video, high-tech graphics, music, narration, specs and instant pricing to show more about 2009 auto technology than any other ad medium can. more...
In: TV Advertising
Record spending impacts television and internet. Barrack Obama, Hillary Clinton and Mitt Romney led all candidates in spending. But is it a waste? more...
Encouraged by the success of "Mad Men" and product placement potential, networks are working on two more shows that could change how clients and viewers see ad agencies. more...
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$3 Million for Super Bowl Spots?
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Customer Marketing: Classic TV Ads
In: TV Advertising
By: Scott Walker
By: Robert O'Connor
Buying TV Advertising Like a Pro
In: TV Advertising
By: Scott Walker
Ratings and TV Advertising Sales
In: TV Advertising
By: Scott Walker
TV Advertising for Small Business
In: TV Advertising
By: Scott Walker
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