Advertising

Advertising Feature Writer: Carroll Trosclair

Few industries require more watching these days than advertising because few are undergoing as much change as advertising.

TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.

Newspapers and magazines are struggling with declining circulations.

Everyone is trying to figure out how to best advertise on the web.

Radio is fragmented beyond recognition.

Creative teams are challenged to produce customer-oriented ads.

Advertisers keep switching agencies and agencies keep merging.

Advertising careers are more volatile than ever.

This section is dedicated to providing insights that will turn some of those challenges into opportunities.

Visit here and our blog often for those discussions. Let us know where you think the industry is going.


Feature Writer Articles in Advertising

 		2009 Advertising in Hispanic and Black Media
Large advertising gains in Spanish language and African-American cable television offset millions lost in ethnic magazines, newspapers and radio
Flo's Commercials for Progressive Auto Insurance
Like American Idol and Mad Men, Progressive has generated online buzz by engaging the public to find a co-worker for Flo, the perky cashier with the tricked out name tag.
Advertisers Drifting Toward TV Product Placement
Here, according to an Association of National Advertisers and Forrester Research study, is how major firms plan to use television in the future.
Advertising in the Movie Theaters
Theaters offer tremendous viewer recall potential as well as the ability to target and measure audiences and their responses to the advertising.
The Supreme Court Business Advertising Decision
When the Supreme Court ruled that corporations and unions can spend as much as they want on political advertising, it created a major new issue for Congress to juggle.
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Contributing Articles in Advertising

 		The Art of Advertising
A successful business strategy always involves advertising, but not all of its forms are equal.
WSJ Magazine Launches
New glossy magazine hit the newsstand. WSJ is a newly published magazine from the publishers of The Wall Street Journal newspaper.
Secrets to Working with an Ad Agency
Understanding what a business can expect from its first ad agency can be key to a lasting relationship for marketing success.
Mannequins for Business Success
The benefits of mannequins have been proven as a marketing tool for successful sales in retail, but widely utilized in other aspects of businesses as well.
The Shift to Internet Advertising
Shifting from mass media advertising to internet advertising means designing concepts that will attract and engage consumers with a completely different mindset.
Small Business Advertising Campaigns
The key to a successful advertising campaign is a consistent look and feel in print ads, web pages and, perhaps most importantly, the logo
Five Keys to Advertising in a Recession
There are several things you can do to increase the effectiveness of your advertising when the economy is slow.
Humor, Comedy and Funny Business
Business media advertising places humor or what passes for comedy within the context of an advertisement to make it more appealing. Does it work and if so, why?
Direct Mail Skills– Tone and Charm
Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather explains what is meant by tone and charm and how to achieve it.
Expressing Tradition in Advertising
Ads conveying cultural traditions of a country, need not appear alien to the rest of the world. In fact, a great idea in the right context can be universally memorable.
Innovative and Low Cost Advertising
When startup companies have no or low amounts of money for advertising, innovative methods evolve. A new book unveils some unusual ways to market.
How Database Knowledge Helps Creative
Former International Creative Director and Vice Chairman of Ogilvy & Mather, on enriching the Database, the foundation of good creative.
Advertising With Promotional Balloons
Successful promotion is a key element in the overall success of a business. Promotional balloons provide a cheap and effective way to advertise and market a business.
Out of Home Advertising
From the handout flyers to rolling texts to billboards to digital displays, Outdoor Advertising Mediums have evolved to be more eye-catching.
Preparing a Flyer for Advertising
Sticking to the basics and double-checking information makes sure that a flyer is noticed by not only the right people, but everyone that sees it.
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