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Advertising Feature Writer: Carroll Trosclair

Few industries require more watching these days than advertising because few are undergoing as much change as advertising.

TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.

Newspapers and magazines are struggling with declining circulations.

Everyone is trying to figure out how to best advertise on the web.

Radio is fragmented beyond recognition.

Creative teams are challenged to produce customer-oriented ads.

Advertisers keep switching agencies and agencies keep merging.

Advertising careers are more volatile than ever.

This section is dedicated to providing insights that will turn some of those challenges into opportunities.

Visit here and our blog often for those discussions. Let us know where you think the industry is going.


Feature Writer Articles in Advertising

 		The 10 Most Expensive Broadcast Network Shows
Sunday night football drew the highest ad prices for broadcast shows in 2009 although it too suffered a decline from 2008. Here are the 10 most expensive network shows.
Television, Mobile and Social Media Advertising
The growth and hype of Twitter and Facebook will cut into broadcast TV, but cable television will command the most advertising dollars for years to come.
Local Television Advertising Content and Theme
There may be some ideas for small advertisers in this collection of commercials that has been running in New Orleans recently.
Advertising Real Products to Real Moms
A look at the risks of calling products real and at an industry white paper that redefines women in the marketplace.
2010 Advertising Outlook Encouraging
Here's a detailed look at the 2009 global advertising losses and the gains predicted for some sectors in 2010
All feature articles in Advertising Subscribe to feed

Contributing Articles in Advertising

 		Types of Advertising
Here are eight ways to advertise a product or service. Many businesses will not need to use all types of advertising but can benefit from incorporating one or two.
Benefits of Print Advertising
While many of today's advertisers are moving to the web to reach their markets, print advertising still holds many benefits and can play an important role in marketing.
How to Hire Good Creative People
Drayton Bird, former International Creative Director of Ogilvy & Mather believes that high profit and good quality creative are linked.
Building Brands
Drayton Bird, former International Creative Director of Ogilvy & Mather shows how to go beyond selling products and services to building brands.
How to Advertise a Small Business
The goal of effective advertising is to interpret the want of the target audience and then make a promise in the ads that speaks to that want.
Presentations – Slides and Pace
Drayton Bird's advice on dealing with slides, interruptions, bored clients and the importance of calmness during presentations.
Coupon Marketing and Loss Leader Advertising
The most important aspect of creating a coupon marketing campaign is to get new customers through the door. Discover methods of coupon advertising to increase traffic.
Coupon Advertising and Marketing Campaigns
Coupon marketing campaigns can be an effective method of local advertising. Discover how to effectively create a coupon marketing campaign and what methods work best.
Advertising Today
Businesses challenged by today's economic reality take time to review and change marketing strategy to embrace Web tools and opportunities for free publicity.
Making Presentations – Commanding Attention
Advice from Drayton Bird, former International Creative Director of Ogilvy & Mather, on how to seize attention in a presentation.
Successful Presentations - Conquering Nerves
Drayton Bird, former International Creative Director of Ogilvy & Mather. shares some hints about how to make confident presentations.
How to Make Money From Pay Per Click Ad Programs
If one has a good website or a blog with several pages of content, some extra money can be churned out by placing ads on web pages using contextual advertising programs.
Successful Presentations – The Follow Through
According to Drayton Bird, Former International Creative Director of Ogilvy & Mather, there are ways to get the right decision from the client.
Effective Email Marketing
When the biggest shopping day of the year is the Monday after Thanksgiving instead of Friday, it is no surprise that email marketing is the way to reach customers.
Advertising in a Nutshell
For a new small business, an effective advertising strategy is crucial to success. Find out three tested and true methods to spread the word without spending much.
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