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Advertising Feature Writer: Carroll Trosclair

Few industries require more watching these days than advertising because few are undergoing as much change as advertising.

TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.

Newspapers and magazines are struggling with declining circulations.

Everyone is trying to figure out how to best advertise on the web.

Radio is fragmented beyond recognition.

Creative teams are challenged to produce customer-oriented ads.

Advertisers keep switching agencies and agencies keep merging.

Advertising careers are more volatile than ever.

This section is dedicated to providing insights that will turn some of those challenges into opportunities.

Visit here and our blog often for those discussions. Let us know where you think the industry is going.


Feature Writer Articles in Advertising

 		Advertising Real Products to Real Moms
A look at the risks of calling products real and at an industry white paper that redefines women in the marketplace.
2010 Advertising Outlook Encouraging
Here's a detailed look at the 2009 global advertising losses and the gains predicted for some sectors in 2010
2010 Tie-ins for 50th Anniversary Advertising
Here are a few 1960 events that could link well with silver anniversary and public service ads in 2010
Advertising Strategies for 2010 Black Friday
The day after Thanksgiving may be the biggest shopping day of the year but it shows signs of getting too big for shopper comfort and too wild for effective advertising
Black Friday Advertising in Social Media
Large companies went into the holiday shopping season with relatively low expectations and gambled a lot of their hopes on social media advertising
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Contributing Articles in Advertising

 		How to Advertise Your Small Business
The goal of effective advertising is to interpret the want of the target audience and then make a promise in the ads that speaks to that want.
Presentations – Slides and Pace
Drayton Bird's advice on dealing with slides, interruptions, bored clients and the importance of calmness during presentations.
Coupon Marketing and Loss Leader Advertising
The most important aspect of creating a coupon marketing campaign is to get new customers through the door. Discover methods of coupon advertising to increase traffic.
Coupon Advertising and Marketing Campaigns
Coupon marketing campaigns can be an effective method of local advertising. Discover how to effectively create a coupon marketing campaign and what methods work best.
Advertising Today
Businesses challenged by today's economic reality take time to review and change marketing strategy to embrace Web tools and opportunities for free publicity.
All contributing articles in Advertising Subscribe to feed