Many mothers do not support Bratz dolls, as they feel as though the dolls are sending the wrong message to their young girls. Fortunately, many kids are saying goodbye to their need for Bratz dolls, as MGA Entertainment has launched a new and improved line of more modest dolls labeled as Moxie Girlz. The company may have felt the pressure to reach success, however, it looks as though it is not going to have any issues, as these dolls have already become quite famous.
Moxie Dolls Reflect Real Little Girls
The fashion statement among the line of Moxie Girlz holds a reflection of the consumer herself, saying goodbye to the expensive taste that the Bratz dolls held. MGA Entertainment wanted to make the doll a more realistic reflection, opposed to the very lavish styles.
What Does Moxie Mean?
Where did the word Moxie come from? What does Moxie mean? According to Moxiegirlz.com, the name (Mok-see) is created to send the following messages:
- Positive attitude and confidence
- The courage to go for it
- Energy in everything you do
Moxie Girls™ Versus Bratz Dolls
MGA Entertainment launched Moxie Girlz in August of 2009, sending the message “Be true, be you!” BMO Capital Markets analyst Gerrick Johnson says “I think they’re adorable, Barbie looks like a model, Bratz look like tramps and Moxie Girlz look like girls.”
Each Moxie Doll has Her Own Unique Style and Message
Each Moxie doll has her own original style which reflects the average little girl. The dolls typically target the age group of 6 to10 years of age. Each little girl has her own inspirational personality and style created to reflect its consumer.
MGA Entertainment Pressured to Reach Success
The Los Angeles-based MGA Moxie line is pressured to reach success. During spring of 2009 U.S District Court ordered MGA to transition the Bratz doll line to Mattel, the creator of Barbie. California-based Mattel accused the designer of Bratz, Carter Brayant, of designing the dolls while working for Mattel. The jury awarded Mattel $100 million for copyright infringement, as well as breech of contract. This was obviously a huge setback for MGA Entertainment.
Purchase Moxie Girls™ on Sale Throughout Online Stores
Overall, Moxie Girlz have become a huge hit to both parents and young little girls. Parents seem to be extremely pleased with the designs, as well as the message sent to their young girls, as girls often want to mimic their doll’s style and overall message. There is no doubt that these dolls will be upon many little girl’s Christmas and birthday list this year. Parents and grandparents will be searching for the perfect little Moxie girl doll for their young child.
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