Nov 3, 2009
Presentations – Presenting Creative Work: Methods Used and Where to Begin
In: Advertising (general)
By: Anita Saran
Nov 1, 2009
Coca-Cola's Commercialization of Santa Claus: Artist Sundblom's Influence on Modern Day Father Christmas
In: Advertising (general)
By: Terah Talley
Nov 1, 2009
Surviving Recession in the Print Media: Some Business Weeklies Growing While Dailies Struggle for Life
In: Advertising (general)
By:  Carroll Trosclair
Oct 28, 2009
Guide to Effective Presentations: Client Reactions, Money Matters
In: Advertising (general)
By: Anita Saran
Oct 27, 2009
Tips on Making Presentations: Dealing With Questions and More
In: Advertising (general)
By: Anita Saran
Oct 27, 2009
Making Presentations: Objective, Reasoning, Solution
In: Advertising (general)
By: Anita Saran
Oct 26, 2009
Emotional Advertisements and their Effects: How Emotion Can Become a Strong Communicator
In: Advertising (general)
By: malini majumdar
Oct 24, 2009
Television Public Service Announcements: Recession, Digital Media Increase Openings for PSAs
In: Advertising (general)
By: Carroll Trosclair
Oct 14, 2009
Successful Presentations – Theme, Attitude: Effective Presentation Skills with Tips from Drayton Bird
In: Advertising (general)
By: Anita Saran
Oct 13, 2009
Successful Presentations – Where, Who and Tone: Drayton Bird on Effective Presentation Skills
In: Advertising (general)
By: Anita Saran
Oct 9, 2009
How to Make Successful Presentations: Structure, Rehearse, Time
In: Advertising (general)
By: Anita Saran
Oct 4, 2009
Creative Advertising for a Small Business: Advertise a Start-Up Business with No Money and Lots of Creativity
In: Advertising (general)
By: Rachel Ricucci
Sep 29, 2009
Outdoor Advertising with Vehicle Vinyl Wraps: A Small Firm Can Get Lots of Exposure With a Wrapped Car or Truck
In: Advertising (general)
By: Carroll Trosclair
Sep 28, 2009
How to Evaluate the Creative Brief: What Copywriters Should Look For in an Advertising Brief
In: Advertising (general)
By: Anita Saran
Sep 25, 2009
Using Billboards Effectively in Advertising: How to Use Billboards in Strategic Local Ad Campaigns
In: Advertising (general)
By: Marie Powell Mendenhall
Sep 20, 2009
How to Write Headlines: Advertising Headlines – Direct and Indirect
In: Advertising (general)
By: Anita Saran
Sep 19, 2009
What is an Idea? A Guide For Copywriters
In: Advertising (general)
By: Anita Saran
Sep 17, 2009
How to Get Good Ideas: Tips For Copywriters From David Ogilvy and Drayton Bird
In: Advertising (general)
By: Anita Saran
Sep 14, 2009
Video Viewing on Mobile Phones, TV and Internet: Seniors Account for One Third of American Television Audience
In: Advertising (general)
By: Carroll Trosclair
Sep 3, 2009
Free Copywriting Tips From Drayton Bird: Ad and Direct Mail Writers Should Know Their Readers Well
In: Advertising (general)
By: Anita Saran
Aug 31, 2009
How to be a Successful Copywriter: Does a Writer of Ads Possess Specific Personality Traits?
In: Advertising (general)
By: Anita Saran
Aug 30, 2009
Advertising on Professional Golfers' Apparel: Players Get Hundreds of Thousands for Wearing Logos on Shirts & Caps
In: Advertising (general)
By: Carroll Trosclair
Aug 30, 2009
Low Cost Tips for Advertising a Small Business: What are the Best Ways to Advertise a Business within a Budget?
In: Advertising (general)
By: Susan Brown
Aug 25, 2009
Advertiser Reaction to Glenn Beck Controversy: Big Firms Pull Ads off His Fox Shows as Consumers Threaten Boycotts
In: Advertising (general)
By: Carroll Trosclair
Aug 1, 2009
What are Trademarks? An Overview of Trademarks, Certificate Marks and Collective Marks
In: Advertising (general)
By: Jitesh Iyer
Jul 27, 2009
Merging Advertising and Public Relations: New Digital Media, Slashed Budgets Helping Bring Functions Together
In: Advertising (general)
By: Carroll Trosclair
Jul 22, 2009
Advertising Trends on the Industry Horizon: Matt Dickman, Ben Hourshine & Michael Richarme View the Ad Future
In: Advertising (general)
By: Carroll Trosclair
Jul 8, 2009
How to Celebrate a Business Anniversary: Milestones Create Opportunity to Increase Sales, Enhance Brand
In: Advertising (general)
By: Carroll Trosclair
Jul 2, 2009
The Top Agencies at the 2009 Cannes Ad Festival: TBWA Johannesburg, Cumminsnitro of Brisbane and Boondoggle Win Big
In: Advertising (general)
By: Carroll Trosclair
Jun 26, 2009
Cannes Shows Advertising Public Service Ability: Agencies Submit Hundreds of Entries Focusing on Health and Safety
In: Advertising (general)
By: Carroll Trosclair
Jun 17, 2009
Advertising Canada's Mysterious Caramilk Secret: Costumed Canadians Dance in the Streets for Latest Clever Commercial
In: Advertising (general)
By: Carroll Trosclair
May 24, 2009
Niche Advertising in Traditional Media: Old Ad Outlets Will Continue to Target Special Buyers for Decades
In: Advertising (general)
By: Carroll Trosclair
May 14, 2009
FDA Warns Cheerios Over False Cholesterol Claims: General Mills Says its Cereal is Clinically Proven Heart Healthy
In: Advertising (general)
By: Roxanne Blanford
May 13, 2009
Outdoor Non Profit Advertising: Billboard Industry Responds to Recession with Public Service Ads
In: Advertising (general)
By: Carroll Trosclair
Apr 30, 2009
Celebrities Advertising Prescription Drugs: Pharmaceutical Companies Use Celebrities in Ad Campaigns
In: Advertising (general)
By: Lisa Rufle
Apr 14, 2009
Cerberus Capital's Vision for Chrysler in 2007: John Snow Saw Private Equity as the Latest Savior for the Automaker
In: Advertising (general)
By: Carroll Trosclair
Apr 13, 2009
New Snickers Billboards Pop Up in US Cities: Advertising Includes Phrases like “Get Dunked on by Patrick Chewing”
In: Advertising (general)
By: Nicole DiVito
Apr 13, 2009
Hispanic Advertising Trend in America: Spanish Language Ad Spending Led by BMP, P&G and Lexicon
In: Advertising (general)
By: Carroll Trosclair
Apr 12, 2009
How to Meet the Challenges of Modern Marketing: Combining Different Types of Online Advertising is the Solution
In: Advertising (general)
By: Sulemana Braimah
Apr 12, 2009
How Ad Agencies Advertise Themselves: They Use Websites to Showcase Size, Clients and Creativity
In: Advertising (general)
By: Carroll Trosclair
Apr 8, 2009
The Dominant Advertising Media of the Future: Will the Mobile Phone Rule the Ad Media World?
In: Advertising (general)
By: Carroll Trosclair
Mar 23, 2009
A Stimulus for Advertising: Bob Pittman Recommends Advertising Tax Credits to Boost the Economy?
In: Advertising (general)
By: Carroll Trosclair
Mar 10, 2009
Women in Advertising Federation Hall of Fame: Only a Dozen Females Among 191 Receiving AAF's Highest Honor
In: Advertising (general)
By: Carroll Trosclair
Mar 8, 2009
America's Most Honored Advertising Men and Women: 2009 Inductees Increase Diversity in Ad Federation Hall of Fame
In: Advertising (general)
By: Carroll Trosclair
Mar 4, 2009
Advertising Cost, Complexity and Reputation: Agencies Have Replaced Simple Print Ads with Expensive Entertainment
In: Advertising (general)
By: Carroll Trosclair
Mar 4, 2009
Profitable Advertising Agencies and Media: The Outdoor Channel and France's Havas Reported 2008 Revenue Gains
In: Advertising (general)
By: Carroll Trosclair
Feb 22, 2009
The World's Most Creative Advertising Agencies: Clio Awards Have Built Firm Creativity Credentials for Seven Firms
In: Advertising (general)
By: Carroll Trosclair
Feb 19, 2009
Tips for Writing Effective Advertising Copy: Insights into Great Copywriting by Writers and Ad Industry Giants
In: Advertising (general)
By: Carroll Trosclair
Feb 18, 2009
Bob Lachky and Budweiser's Real Men of Genius: Anheuser-Busch's Creative Director Leaves a Rich Advertising Legacy
In: Advertising (general)
By: Carroll Trosclair
Feb 16, 2009
The Future of Advertising Agencies: The Ad Business Must Restructure Itself for the Digital Revolution
In: Advertising (general)
By: Carroll Trosclair
Feb 12, 2009
Creating an Effective Advertisement: Answering Questions is an Important Part of Developing Your Message
In: Advertising (general)
By: Heather Rothbauer-Wanish
Feb 9, 2009
Buying a 2009 Vehicle Presents Tough Questions: Ads Don't Prepare Buyers for the Difficult Decisions They Must Make
In: Advertising (general)
By: Carroll Trosclair
Feb 3, 2009
Advertising Feedback Deserves Attention: Many Companies Say "We Listen." But Do They?
In: Advertising (general)
By: Carroll Trosclair
Jan 28, 2009
Feature the CEO in the Company Advertising: Maybe it’s Time to Make the Boss the Corporate Face and Messenger
In: Advertising (general)
By: Carroll Trosclair
Jan 24, 2009
TNT's Trust Me Advertising Show: New 2009 TV Program is a Modern Contrast to the Sixties’Mad Men
In: Advertising (general)
By: Carroll Trosclair
Jan 14, 2009
America's Most Valuable Retail Brands: Redesigned Walmart Brand Worth More than Next 9 Retailers Combined
In: Advertising (general)
By: Carroll Trosclair
Dec 30, 2008
Dove Chocolate Supports Breast Cancer Study: Candy Maker Advertises Hope with Survivor Messages Inside Wrappers
In: Advertising (general)
By: Carroll Trosclair
Dec 29, 2008
Advertising Mistakes to Avoid: Common Errors that Can Hurt Your Business
In: Advertising (general)
By: Mimi Hashemi
Dec 19, 2008
Advertising and Pricing for 2009 Cars and Trucks: It’s a Vehicle Buyer's Market as Automakers Struggle with Economy
In: Advertising (general)
By: Carroll Trosclair
Dec 13, 2008
Advertising Tips for 2009 Recession: Study Shows which Marketing Might Work in a Depressed Economy
In: Advertising (general)
By: Carroll Trosclair
Dec 2, 2008
Troubled Economy Increases Media Ad Bartering: Swapping May be the Answer When Inventory is High and Cash is Low
In: Advertising (general)
By: Carroll Trosclair
Nov 26, 2008
Sao Paulo Billboard Ban Increases Digital Ads: Brazil’s Largest City Has Taken Down Nearly 18,000 Advertising Signs
In: Advertising (general)
By: Carroll Trosclair
Nov 24, 2008
Casinos Still Marketing Fun and Excitement: Gambling Dens Maintain Same Advertising Strategy Even in Tough Times
In: Advertising (general)
By: Carroll Trosclair
Nov 21, 2008
Culprits of Greenwashing: Companies Have Questionable Green Campaigns
In: Advertising (general)
By: Christine Deakers
Nov 17, 2008
Corporate Imaging Can Enhance Personal Branding: Consultants Urge Corporate Disciplines to Improve Individual Images
In: Advertising (general)
By: Carroll Trosclair
Nov 16, 2008
Macy's Presents Yes Virginia Santa Claus Ad: The Retailer Converts Editorial into Multimedia Christmas Campaign
In: Advertising (general)
By: Carroll Trosclair
Nov 6, 2008
2009 Advertising Outlook Grim for Most Media: Experts Paint a Pessimistic Picture, Even for the New Ad Media
In: Advertising (general)
By: Carroll Trosclair
Oct 31, 2008
Outdoor Advertising Outlook, Trends, Challenges: Billboard Companies Hit by Gasoline Prices, Then Financial Crisis
In: Advertising (general)
By: Carroll Trosclair
Oct 26, 2008
Gift and Loyalty Cards: Alternative Ways to Boost Your Profits
In: Advertising (general)
By: Gail Cavanaugh
Oct 23, 2008
Stolen Base in World Series Means Free Tacos: Jason Bartlett's Game 1 Steal Triggers "Steal a Base, Steal a Taco"
In: Advertising (general)
By: Paul Backus
Oct 22, 2008
World Series Taco Bell "Free Taco": Steal a Base, Steal a Taco Promotion
In: Advertising (general)
By: Kent Ninomiya
Oct 21, 2008
The Proliferation of Promotional Products: Advertise Your Business by Giving Away a Coffee Mug
In: Advertising (general)
By: Cash Justin Miller
Oct 7, 2008
Controlling False Advertising: NAD Investigates Complaints but Advertisers Can Skirt its Findings
In: Advertising (general)
By: Carroll Trosclair
Oct 3, 2008
Comparative Advertising: Better Business Bureau Says More Companies Mocking Each Other in Ads
In: Advertising (general)
By: Carroll Trosclair
Sep 29, 2008
The World's Best Brands: Coke Tops The Interbrand List, But Some Brands Are Not Measured
In: Advertising (general)
By: Carroll Trosclair
Sep 27, 2008
Branding with Stadium Names: Citigroup's Citi Field Raises the Price in the Sports Name Game
In: Advertising (general)
By: Carroll Trosclair
Sep 22, 2008
2009 Advertising Themes and Tie-Ins: Year of Astronomy, Lincoln Bicentennial Top Early Events
In: Advertising (general)
By: Carroll Trosclair
Sep 18, 2008
New VCU Brandcenter: Virginia Adcenter Graduate School Has New Name and Mission
In: Advertising (general)
By: Carroll Trosclair
Sep 11, 2008
How to Develop Good Ads: Resist the Temptation to Start with Concept, Copywriting or Visuals
In: Advertising (general)
By: Carroll Trosclair
Sep 3, 2008
London's 2012 Olympic Games: Facts for North American Advertisers, Entrepreneurs and Fans
In: Advertising (general)
By: Carroll Trosclair
Sep 1, 2008
Retailers Branding Private Labels: Stores Expanding Their Own Brands to Strengthen Customer Loyalty
In: Advertising (general)
By: Carroll Trosclair
Aug 30, 2008
Wheaties Breakfast and Brand of Champions: General Mills Cereal Has Built Business Around Great Athletes
In: Advertising (general)
By: Carroll Trosclair
Aug 26, 2008
Li Ning Ambushed Adidas at Beijing: When He Lit the Cauldron He Gave His Company Worldwide Publicity
In: Advertising (general)
By: Carroll Trosclair
Aug 19, 2008
Michael Phelps Sponsorships: Olympic Swim Champ Already Making Millions as Corporate Spokesman
In: Advertising (general)
By: Carroll Trosclair
Aug 18, 2008
Ad Age Top 15 List Shows What Makes Great Slogan: Nike, Avis Stress Company Culture. Coke, M&M Push Product Quality..
In: Advertising (general)
By: Carroll Trosclair
Aug 7, 2008
Government Advertising Policies: Voters Wary of Public Money Being Used to Propagandize Taxpayers
In: Advertising (general)
By: Carroll Trosclair
Jul 23, 2008
Special Event Advertising: Baseball Shows How to Promote a Happening Like its All Star Game
In: Advertising (general)
By: Carroll Trosclair
Jul 22, 2008
Nike Slogan Just Do It: Swoosh Checkmark Considered One of Best Brand Logos of All Time
In: Advertising (general)
By: Carroll Trosclair
Jul 17, 2008
Card Stunt Advertising: Stadium Shows Increase Name Recognition and Leave Lasting Impression
In: Advertising (general)
By: Carroll Trosclair
Jul 16, 2008
Gisele Bundchen Leads Super Models: Heidi Klum and Kate Moss Next on Forbes Top 15 List
In: Advertising (general)
By: Carroll Trosclair
Jun 27, 2008
Best Advertising Unveiled at 2008 Cannes Fest: Microsoft, Cadbury Win Top Film Awards at International Festival
In: Advertising (general)
By: Carroll Trosclair
Jun 15, 2008
Using Directories Effectively: Help Prospective Purchasers Find You – Online and Offline
In: Advertising (general)
By: Jack Roberts
Jun 6, 2008
Telematics in New Cars: Ads Will Help Pay for Sophisticated GPS Devices in Future Autos
In: Advertising (general)
By: Carroll Trosclair
May 30, 2008
Big Brown Sponsors Big Brown: Logo on Jockey Pants Brings UPS Publicity Valued in Millions
In: Advertising (general)
By: Carroll Trosclair
May 21, 2008
Reviving A Dormant Brand: Can a Forsaken Name Give Life To A New Product or Service?
In: Advertising (general)
By: Carroll Trosclair
May 13, 2008
Should Players Wear Jersey Ads? Baseball Limits Uniform Advertising to Protect Integrity of the Game
In: Advertising (general)
By: Carroll Trosclair
Mar 31, 2008
Authentic Marketing Strategy: Consultants Say Consumers Long for Authentic Products and Companies
In: Advertising (general)
By: Carroll Trosclair
Mar 26, 2008
Attorney Advertising Rules: Debate Continues Despite Ruling in Bates-vs-The State Bar of Arizona
In: Advertising (general)
By: Carroll Trosclair
Mar 11, 2008
Canadian Advertising Complaints: Consumers Faulted Frightening, Inaccurate and Misleading Ads
In: Advertising (general)
By: Carroll Trosclair
Mar 10, 2008
Unconventional Advertisements: Why Advertising Agencies Need to Think Outside of the Box
In: Advertising (general)
By: Jennifer Boyes
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