Advertising

Coupon marketing campaigns can be an effective method of local advertising. Discover how to effectively create a coupon marketing campaign and what methods work best.

Dec 10, 2009 - James Clausen

Businesses challenged by today's economic reality take time to review and change marketing strategy to embrace Web tools and opportunities for free publicity.

Dec 9, 2009 - Sara E. Lewis

Advice from Drayton Bird, former International Creative Director of Ogilvy & Mather, on how to seize attention in a presentation

Dec 9, 2009 - Anita Saran

Drayton Bird, former International Creative Director of Ogilvy & Mather shares some hints about how to make confident presentations

Dec 6, 2009 - Anita Saran

If one has a good website or a blog with several pages of content, some extra money can be churned out by placing ads on web pages using contextual advertising programs.

Dec 4, 2009 - Prem Anand

According to Drayton Bird, Former International Creative Director of Ogilvy & Mather, there are ways to get the right decision from the client.

Nov 27, 2009 - Anita Saran

When the biggest shopping day of the year is the Monday after Thanksgiving instead of Friday, it is no surprise that email marketing is the way to reach customers.

Nov 22, 2009 - Meredith Frazier

For a new small business, an effective advertising strategy is crucial to success. Find out three tested and true methods to spread the word without spending much.

Nov 21, 2009 - Joni Chng

It used to be thought improper for stores to advertise for Christmas before Thanksgiving; today the season starts in September, and it is getting earlier each year.

Nov 21, 2009 - Heath Lenoble

With the advent of internet sales, consumers are able to make more sales comparisons than ever before. This in turn, has effected product pricing on local sales.

Nov 19, 2009 - Sarabeth Asaff

Selling magazine ads is tough when the economy is down. By offering customers great service and value-added products, publishers can increase sales and weather the storm.

Nov 15, 2009 - Angie Gentry

Advertise property on the Web for free,pay per month or per lead. Websites offer an array of prices and options for advertising one rental home or multiple units.

Nov 12, 2009 - Dagmar Barlow

Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather shows how to present direct mail, ads and TV commercials.

Nov 8, 2009 - Anita Saran

Expert views on the disadvantages of overhead projectors, which part of the creative to begin with, and more.

Nov 3, 2009 - Anita Saran

The Coca-Cola Company had major influence on the commercialization of jolly Saint Nick and created today's view of this celebrated holiday figure.

Nov 1, 2009 - Terah Talley

There are some easy ways for individuals to increase their Google AdSense earnings.

Oct 29, 2009 - Emily Rogers

In a presentation, should the presenter push the client for comments on creative work? Should he discuss the logistics and money matters up front?

Oct 28, 2009 - Anita Saran

In order to increase Google AdSense revenue, site owners must be familiar with which factors increase ad clicks and how to improve those conditions on their own websites.

Oct 28, 2009 - Candice Gillingwater

Being confrontational and arrogant can ruin a presentation. Also, find out how to deal with a client's questions.

Oct 27, 2009 - Anita Saran

According to Drayton Bird, effective presentations have clear objectives and offer a sound rationale for the creative solution

Oct 27, 2009 - Anita Saran

Emotional advertising has the basic responsibility to deliver desired information to the targeted audience, by eliciting an appropriate communication effect.

Oct 26, 2009 - malini majumdar

Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather, says theme and the right attitude are important for successful presentations.

Oct 14, 2009 - Anita Saran

This guide on how to make successful presentations deals with the venue of the presentation, the number of people attending, and the tone of the presentation.

Oct 13, 2009 - Anita Saran

This Guide for Account Executives is based on Drayton Bird's advice on effective presentation skills. Bird was International Creative Director for Ogilvy & Mather.

Oct 9, 2009 - Anita Saran

There are a few main avenues to creative advertising and networking. One is using the internet, two is using local resources, and three is using the product creatively.

Oct 4, 2009 - Rachel Ricucci

Google AdSense is an easy and fun program for individuals to use and it's a great way to earn a little extra income.

Sep 30, 2009 - Emily Rogers

Once advertising copywriters know what makes the perfect creative brief, they will know how to get it from the account servicing team, and write perfect creative.

Sep 28, 2009 - Anita Saran

Copywriting tips on how to write advertising brochures for a direct mail package. Learn through this sample brochure for Campari.

Sep 27, 2009 - Anita Saran

Direct Response writers need to write sales letters according to the "Logic Track."

Sep 26, 2009 - Anita Saran

In today's marketplace, people in business and industry consider all forms of cost effective advertising, including non-traditional marketing such as outdoor billboards.

Sep 25, 2009 - Marie Powell Mendenhall

Whether writing direct response or general advertisement, copywriters can follow certain guidelines including style, length of ad copy and overcoming barriers to sale.

Sep 24, 2009 - Anita Saran

Whether short or long, ad writers can make headlines interesting with these copywriting tips.

Sep 23, 2009 - Anita Saran

Copywriting tips on how to write headlines that grab attention and persuade. Copywriters can do this by using surprise, testimonials and long headlines

Sep 22, 2009 - Anita Saran

Although funny direct mail advertising is difficult to write, if accomplished, it can evoke an emotional response - the goal of all advertising.

Sep 21, 2009 - Anita Saran

While a direct advertising headline uses product features, the indirect headline gets the reader's attention and leads him into the ad copy. Learn through examples.

Sep 20, 2009 - Anita Saran

What is the definition of an 'idea'? This article answers the question through the views of experts and examples.

Sep 19, 2009 - Anita Saran

Copywriters can ensure an endless flow of ideas if they keep the hinges of their minds well-oiled by writing fiction. For more idea-generating methods, read on.

Sep 18, 2009 - Anita Saran

Creating a Facebook business page is a good method of promotion because Facebook business pages are viewable by millions of Facebook users.

Sep 17, 2009 - Melody Rhodes

Sending out post cards, fliers and other mailings is an effective way to target a marketing audience and address lists for mailings can be created from free databases.

Sep 17, 2009 - Robin Montanye

From a door-to-door salesman, David Ogilvy became the founder of one of the world's biggest advertising agencies. Here are some little known facts about him.

Sep 16, 2009 - Anita Saran

In order to successfully earn UK revenue through creating blogs, individuals must take all the proper steps.

Sep 12, 2009 - Emily Rogers

Sometimes brand names lend themselves to great copy. The writer can be as wacky and unconventional as he likes, provided he's selling the brand.

Sep 12, 2009 - Anita Saran

David Ogilvy's Roll Royce advertisement shows copywriters that the best ideas are often found in the product itself. Find out why this ad made advertising history.

Sep 7, 2009 - Anita Saran

Drayton Bird, former Vice Chairman and International Creative Director of O&M Direct, says that copywriters should address the concerns of their readers.

Sep 4, 2009 - Anita Saran

A guide to selling on eBay. Tips to help sellers successfully sell their items.

Sep 1, 2009 - Emily Rogers

A fertile imagination, curiosity and serenity are some of the personality traits found in good copywriters.

Aug 31, 2009 - Anita Saran

Marketing a small or home business can be done effectively without costing a lot of money. Learn advertising techniques and tips for the budget-conscious business owner.

Aug 30, 2009 - Susan Brown

This article uses the example of a direct mail letter to explain how this most measurable form of advertising (David Ogilvy's "first love") should be written.

Aug 27, 2009 - Anita Saran

Knowing how to use direct mail properly can dramatically improve sales for a business.

Aug 19, 2009 - Tiffany Brunskole

Learn what a trademark is, the characteristics of a good trademark and the kinds of trademarks in existence.

Aug 1, 2009 - Jitesh Iyer