Advertising

The day after Thanksgiving may be the biggest shopping day of the year but it shows signs of getting too big for shopper comfort and too wild for effective advertising

Nov 30, 2009 - Carroll Trosclair

Large companies went into the holiday shopping season with relatively low expectations and gambled a lot of their hopes on social media advertising

Nov 28, 2009 - Carroll Trosclair

A look at the advertising business search for a new base. Rapidly-changing media technology dictates the direction, forcing industry leaders to develop new strategies.

Nov 21, 2009 - Carroll Trosclair

Some companies spend millions to be official Olympic sponsors. Others try to hitch a ride to the global audiences with carefully targeted stunts, events and advertising.

Nov 11, 2009 - Carroll Trosclair

The CEO of the American City Business Journals explains how many of the 40 ACBJ publications have shown profits while the recession cut advertising 29% in other magazines

Nov 1, 2009 - Carroll Trosclair

Meredith Corp. experiment at Saginaw WNEM may tempt other television stations to raid the obituary publishing business, threatening another newspaper revenue source.

Oct 26, 2009 - Carroll Trosclair

An effective PSA requires careful planning, a memorable message and sometimes high development costs. But air time is free and production help is often available.

Oct 24, 2009 - Carroll Trosclair

Color, bold informative headlines and striking photographs of products and smiling women are featured in these winning ads, which have no kids, animals or supermodels.

Oct 14, 2009 - Carroll Trosclair

Industries and professionals object, but Federal Trade Commission toughens guidelines for endorsements and testimonials by celebrities, bloggers and social media writers.

Oct 11, 2009 - Carroll Trosclair

A billing survey by American Association of Advertising Agencies shows dramatic differences in rates charged by large and small ad agencies. Northeast has highest rates.

Oct 3, 2009 - Carroll Trosclair

Use bold, creative graphics, colors and photos to grab attention, but be sure the company hired knows how to apply the vinyl to the vehicle correctly

Sep 29, 2009 - Carroll Trosclair

They'll join 13 other ad favorites in Kansas City's Advertising Icon Museum. The museum will also induct the slogans "Virginia is for Lovers" and "Like a Good Neighbor."

Sep 23, 2009 - Carroll Trosclair

Arkansas firm develops its own products as a second source of revenue. Others diversify with PR or marketing services. Some concentrate on digital or other specialty

Sep 22, 2009 - Carroll Trosclair

Nielsen report shows 70% growth in mobile phone video viewers, but the viewers are spending a little less time watching videos. Middle agers lead online video viewing.

Sep 14, 2009 - Carroll Trosclair

Congressional Internet battle likely to center on industry accountability, compliance and policing to assure privacy of online users.

Sep 9, 2009 - Carroll Trosclair

Consumer and privacy groups call on Congress to investigate and regulate online behavioral tracking. Progress & Freedom Foundation says data collections do no harm.

Sep 8, 2009 - Carroll Trosclair

Firms pay millions to put their names on golfers' clothing and equipment, hoping to reap millions in publicity and sales. But Ryan Moore is not playing the logo game.

Aug 30, 2009 - Carroll Trosclair

After Glenn Beck called President Obama a racist who hates whites, some advertisers reevaluated their association with talk shows that generate inflammatory remarks.

Aug 25, 2009 - Carroll Trosclair

A consortium of networks & advertisers is setting up a new service to measure TV, online and cell phone audiences, but can any firm meet the industry's new rating needs?

Aug 18, 2009 - Carroll Trosclair

The health reform movement has intensified the feud over the impact of television drug commercials and whether Congress and the FDA should tighten the controls on them.

Aug 13, 2009 - Carroll Trosclair

Lawyers at the Federal Trade Commission are proposing to include bloggers and website commentators in the rules that have traditionally regulated business advertisers.

Aug 2, 2009 - Carroll Trosclair

Websites, blogging, Facebook, Twitter, Google and YouTube are blurring the lines between advertising and PR as message and content take priority over media selection.

Jul 27, 2009 - Carroll Trosclair

Marketing and advertising futurists agree that radical change is coming for advertisers and their agencies. Here are some ways the changes will impact the ad industry.

Jul 22, 2009 - Carroll Trosclair

AMC has partnered with Banana Republic, Clorox, Variety magazine, Vanity Fair and Lionsgate in a unique promotion that may inspire similar marketing campaigns.

Jul 18, 2009 - Carroll Trosclair

Combine creative advertising, employee and community relations and out of the box public relations to get lasting benefits from organizational and company anniversaries.

Jul 8, 2009 - Carroll Trosclair