Nov 30, 2009
Advertising Strategies for 2010 Black Friday: Plan Now While the 2009 Lessons & Challenges Are Still Fresh in Mind
In: Advertising (general)
By:  Carroll Trosclair
Nov 28, 2009
Black Friday Advertising in Social Media: Retailers Tested Facebook and Twitter With Holiday Shoppers
In: Web Advertising
By: Carroll Trosclair
Nov 21, 2009
The 21st Century Advertising Odyssey: The Industry Can’t Go Home Again. It No Longer Knows Where Home Is.
In: Advertising (general)
By: Carroll Trosclair
Nov 10, 2009
Ambush Marketing at the Olympic Games: Clever Advertisers Challenge Olympic Committees to Protect Sponsors
In: Advertising (general)
By: Carroll Trosclair
Nov 1, 2009
Surviving Recession in the Print Media: Some Business Weeklies Growing While Dailies Struggle for Life
In: Advertising (general)
By: Carroll Trosclair
Oct 26, 2009
Television Threatening Newspapers' Obit Revenue: Michigan Station Offering TV & Online Coverage to Bereaved Families
In: Print Advertising
By: Carroll Trosclair
Oct 24, 2009
Television Public Service Announcements: Recession, Digital Media Increase Openings for PSAs
In: Advertising (general)
By: Carroll Trosclair
Oct 13, 2009
The Elements of an Effective Print Ad: The MRI Starch List of Top Performing Ads Offers Clues to What Works
In: Print Advertising
By: Carroll Trosclair
Oct 10, 2009
FTC Warnings to Bloggers, Other Internet Writers: New Guidelines Require Endorsers To Disclose Any Gifts or Payments
In: Web Advertising
By: Carroll Trosclair
Oct 3, 2009
Billing Rates for Advertising Agency Executives: Hourly Fees Appear High Until Compared with Lawyers and MBAs
In: Advertising Agencies
By: Carroll Trosclair
Sep 29, 2009
Outdoor Advertising with Vehicle Vinyl Wraps: A Small Firm Can Get Lots of Exposure With a Wrapped Car or Truck
In: Advertising (general)
By: Carroll Trosclair
Sep 23, 2009
The Madison Avenue Advertising Walk of Fame: Ad Industry Honors The Budweiser Clydesdales and AOL Running Man
In: Advertising Agencies
By: Carroll Trosclair
Sep 21, 2009
Small Advertising Agency Business Strategies: Rockfish Interactive Cited for Its Creativity & Unique Business Plan
In: Advertising Agencies
By: Carroll Trosclair
Sep 14, 2009
Video Viewing on Mobile Phones, TV and Internet: Seniors Account for One Third of American Television Audience
In: Advertising (general)
By: Carroll Trosclair
Sep 9, 2009
Self Regulation of Online Behavioral Advertising: Industry Promotes Seven Tracking Principles to Head Off Legislation
In: Web Advertising
By: Carroll Trosclair
Sep 7, 2009
Privacy Threats of Internet Behavioral Tracking: Large Advertisers Can Now Collect and Sell Personal Browsing Data
In: Web Advertising
By: Carroll Trosclair
Aug 30, 2009
Advertising on Professional Golfers' Apparel: Players Get Hundreds of Thousands for Wearing Logos on Shirts & Caps
In: Advertising (general)
By: Carroll Trosclair
Aug 25, 2009
Advertiser Reaction to Glenn Beck Controversy: Big Firms Pull Ads off His Fox Shows as Consumers Threaten Boycotts
In: Advertising (general)
By: Carroll Trosclair
Aug 17, 2009
Measuring TV, Internet & Mobile Media Audiences: Can Nielsen or Anyone Keep Pace with all the New Advertising Media?
In: TV Advertising
By: Carroll Trosclair
Aug 12, 2009
Regulating TV Commercials for Prescription Drugs: FDA, Pharmaceutical Firms and TV Gear for Congressional Fight
In: TV Advertising
By: Carroll Trosclair
Aug 2, 2009
FTC Might Start Investigating Bloggers for Graft: Internet Writers May Be Required to Disclose Endorsement Deals
In: Web Advertising
By: Carroll Trosclair
Jul 27, 2009
Merging Advertising and Public Relations: New Digital Media, Slashed Budgets Helping Bring Functions Together
In: Advertising (general)
By: Carroll Trosclair
Jul 22, 2009
Advertising Trends on the Industry Horizon: Matt Dickman, Ben Hourshine & Michael Richarme View the Ad Future
In: Advertising (general)
By: Carroll Trosclair
Jul 18, 2009
AMC Builds Partnerships to Promote "Mad Men": Diverse Team Formed to Market 3rd Season of 1960s Advertising Show
In: Advertising Agencies
By: Carroll Trosclair
Jul 8, 2009
How to Celebrate a Business Anniversary: Milestones Create Opportunity to Increase Sales, Enhance Brand
In: Advertising (general)
By: Carroll Trosclair
Jul 2, 2009
The Top Agencies at the 2009 Cannes Ad Festival: TBWA Johannesburg, Cumminsnitro of Brisbane and Boondoggle Win Big
In: Advertising (general)
By: Carroll Trosclair
Jun 29, 2009
Legendary Pitchmen Left Lesson for Advertisers: TV Personalities Ed McMahon and Billy Mays Pitched Hard and Straight
In: TV Advertising
By: Carroll Trosclair
Jun 26, 2009
Cannes Shows Advertising Public Service Ability: Agencies Submit Hundreds of Entries Focusing on Health and Safety
In: Advertising (general)
By: Carroll Trosclair
Jun 17, 2009
Advertising Canada's Mysterious Caramilk Secret: Costumed Canadians Dance in the Streets for Latest Clever Commercial
In: Advertising (general)
By: Carroll Trosclair
Jun 11, 2009
A Good Time to Start A Small Advertising Agency? New Ad Shops Are Tempting, But More Risky to Launch in a Recession
In: Advertising Agencies
By: Carroll Trosclair
Jun 3, 2009
Outlook for Newspaper Websites: Traditional Publishers Urged to Offer Multimedia Content and Ads
In: Web Advertising
By: Carroll Trosclair
May 24, 2009
Niche Advertising in Traditional Media: Old Ad Outlets Will Continue to Target Special Buyers for Decades
In: Advertising (general)
By: Carroll Trosclair
May 17, 2009
Clio 2009 Biggest Ad Award Winners: Crispin Porter + Bogusky of Boulder Named Advertising Agency of Year
In: Advertising Agencies
By: Carroll Trosclair
May 13, 2009
Outdoor Non Profit Advertising: Billboard Industry Responds to Recession with Public Service Ads
In: Advertising (general)
By: Carroll Trosclair
May 9, 2009
Legal Notices in Newspapers: Politics and Internet May Cut Into Newspaper Government Advertising
In: Print Advertising
By: Carroll Trosclair
Apr 29, 2009
Ad Agency Strategies to Develop New Clients: Making the Presentation is Just Part of the Game for Small Agencies
In: Advertising Agencies
By: Carroll Trosclair
Apr 25, 2009
Future Ad Agency Business Models: Experts Say Agencies Must Become Strategic Partners to Advertisers
In: Advertising Agencies
By: Carroll Trosclair
Apr 14, 2009
Cerberus Capital's Vision for Chrysler in 2007: John Snow Saw Private Equity as the Latest Savior for the Automaker
In: Advertising (general)
By: Carroll Trosclair
Apr 13, 2009
Hispanic Advertising Trend in America: Spanish Language Ad Spending Led by BMP, P&G and Lexicon
In: Advertising (general)
By: Carroll Trosclair
Apr 12, 2009
How Ad Agencies Advertise Themselves: They Use Websites to Showcase Size, Clients and Creativity
In: Advertising (general)
By: Carroll Trosclair
Apr 11, 2009
Selecting an Advertising Agency Team: MillerCoors Shakeup Favors DraftFCB Chicago and Saatchi & Saatchi
In: Advertising Agencies
By: Carroll Trosclair
Apr 8, 2009
The Dominant Advertising Media of the Future: Will the Mobile Phone Rule the Ad Media World?
In: Advertising (general)
By: Carroll Trosclair
Apr 3, 2009
Dan Wieden and Nike's Just Do It Slogan: Wieden+Kennedy and Nike Grew Together in Portland, Oregon
In: Advertising Agencies
By: Carroll Trosclair
Mar 23, 2009
A Stimulus for Advertising: Bob Pittman Recommends Advertising Tax Credits to Boost the Economy?
In: Advertising (general)
By: Carroll Trosclair
Mar 15, 2009
TV Product Placement Effectiveness and Ethics: British Placement Ban Stirs Uniform Logo & Program Selection Issues
In: TV Advertising
By: Carroll Trosclair
Mar 10, 2009
Women in Advertising Federation Hall of Fame: Only a Dozen Females Among 191 Receiving AAF's Highest Honor
In: Advertising (general)
By: Carroll Trosclair
Mar 8, 2009
America's Most Honored Advertising Men and Women: 2009 Inductees Increase Diversity in Ad Federation Hall of Fame
In: Advertising (general)
By: Carroll Trosclair
Mar 4, 2009
Advertising Cost, Complexity and Reputation: Agencies Have Replaced Simple Print Ads with Expensive Entertainment
In: Advertising (general)
By: Carroll Trosclair
Mar 4, 2009
Profitable Advertising Agencies and Media: The Outdoor Channel and France's Havas Reported 2008 Revenue Gains
In: Advertising (general)
By: Carroll Trosclair
Feb 22, 2009
The World's Most Creative Advertising Agencies: Clio Awards Have Built Firm Creativity Credentials for Seven Firms
In: Advertising (general)
By: Carroll Trosclair
Feb 19, 2009
Tips for Writing Effective Advertising Copy: Insights into Great Copywriting by Writers and Ad Industry Giants
In: Advertising (general)
By: Carroll Trosclair
Feb 18, 2009
Bob Lachky and Budweiser's Real Men of Genius: Anheuser-Busch's Creative Director Leaves a Rich Advertising Legacy
In: Advertising (general)
By: Carroll Trosclair
Feb 16, 2009
The Future of Advertising Agencies: The Ad Business Must Restructure Itself for the Digital Revolution
In: Advertising (general)
By: Carroll Trosclair
Feb 9, 2009
Buying a 2009 Vehicle Presents Tough Questions: Ads Don't Prepare Buyers for the Difficult Decisions They Must Make
In: Advertising (general)
By: Carroll Trosclair
Feb 3, 2009
Advertising Feedback Deserves Attention: Many Companies Say "We Listen." But Do They?
In: Advertising (general)
By: Carroll Trosclair
Jan 28, 2009
Feature the CEO in the Company Advertising: Maybe it’s Time to Make the Boss the Corporate Face and Messenger
In: Advertising (general)
By: Carroll Trosclair
Jan 24, 2009
TNT's Trust Me Advertising Show: New 2009 TV Program is a Modern Contrast to the Sixties’Mad Men
In: Advertising (general)
By: Carroll Trosclair
Jan 15, 2009
Prescription Drug Advertising on Television: Colorado Study Shows Few Viewers Ask Their Doctors about the Drugs
In: TV Advertising
By: Carroll Trosclair
Jan 14, 2009
America's Most Valuable Retail Brands: Redesigned Walmart Brand Worth More than Next 9 Retailers Combined
In: Advertising (general)
By: Carroll Trosclair
Jan 7, 2009
Toning Down $3 Million Super Bowl Commercials: Extravagant or Insensitive TV Spots Might Backfire on Advertisers
In: TV Advertising
By: Carroll Trosclair
Jan 1, 2009
Burger King's Controversial Whopper Virgin Ads: BK Campaign Raised Cultural and Nutritional Issues for the Industry
In: TV Advertising
By: Carroll Trosclair
Dec 30, 2008
Dove Chocolate Supports Breast Cancer Study: Candy Maker Advertises Hope with Survivor Messages Inside Wrappers
In: Advertising (general)
By: Carroll Trosclair
Dec 24, 2008
Santa's Disappearing Sleigh and Reindeer: Marketers are Providing Claus with More Modern Transportation
In: Web Advertising
By: Carroll Trosclair
Dec 19, 2008
Advertising and Pricing for 2009 Cars and Trucks: It’s a Vehicle Buyer's Market as Automakers Struggle with Economy
In: Advertising (general)
By: Carroll Trosclair
Dec 13, 2008
Advertising Tips for 2009 Recession: Study Shows which Marketing Might Work in a Depressed Economy
In: Advertising (general)
By: Carroll Trosclair
Dec 2, 2008
Troubled Economy Increases Media Ad Bartering: Swapping May be the Answer When Inventory is High and Cash is Low
In: Advertising (general)
By: Carroll Trosclair
Nov 26, 2008
ProPublica Provides Journalism Without Ads: Non-Profit Tries to Fill Void in Newspapers' Investigative Reporting
In: Print Advertising
By: Carroll Trosclair
Nov 26, 2008
Sao Paulo Billboard Ban Increases Digital Ads: Brazil’s Largest City Has Taken Down Nearly 18,000 Advertising Signs
In: Advertising (general)
By: Carroll Trosclair
Nov 24, 2008
Casinos Still Marketing Fun and Excitement: Gambling Dens Maintain Same Advertising Strategy Even in Tough Times
In: Advertising (general)
By: Carroll Trosclair
Nov 17, 2008
Corporate Imaging Can Enhance Personal Branding: Consultants Urge Corporate Disciplines to Improve Individual Images
In: Advertising (general)
By: Carroll Trosclair
Nov 16, 2008
Macy's Presents Yes Virginia Santa Claus Ad: The Retailer Converts Editorial into Multimedia Christmas Campaign
In: Advertising (general)
By: Carroll Trosclair
Nov 14, 2008
Spam Still Generates Good Return on Investment: California Scientists Test Potential of Unsolicited Email Campaigns
In: Web Advertising
By: Carroll Trosclair
Nov 11, 2008
Pizza Hut Extends Online Ads to Mobile Phones: Fast Food Companies Expand Advertising Wars to Social Media
In: Web Advertising
By: Carroll Trosclair
Nov 6, 2008
2009 Advertising Outlook Grim for Most Media: Experts Paint a Pessimistic Picture, Even for the New Ad Media
In: Advertising (general)
By: Carroll Trosclair
Oct 31, 2008
Outdoor Advertising Outlook, Trends, Challenges: Billboard Companies Hit by Gasoline Prices, Then Financial Crisis
In: Advertising (general)
By: Carroll Trosclair
Oct 23, 2008
Radio Audience and Advertising: Young Music Listeners Increasing, but Ad Revenue Falling
In: Radio Advertising
By: Carroll Trosclair
Oct 17, 2008
Negative Ad Techniques: Advanced Technology Gives Political Strategists More Attack Tricks
In: TV Advertising
By: Carroll Trosclair
Oct 7, 2008
Controlling False Advertising: NAD Investigates Complaints but Advertisers Can Skirt its Findings
In: Advertising (general)
By: Carroll Trosclair
Oct 3, 2008
Comparative Advertising: Better Business Bureau Says More Companies Mocking Each Other in Ads
In: Advertising (general)
By: Carroll Trosclair
Sep 29, 2008
The World's Best Brands: Coke Tops The Interbrand List, But Some Brands Are Not Measured
In: Advertising (general)
By: Carroll Trosclair
Sep 27, 2008
Branding with Stadium Names: Citigroup's Citi Field Raises the Price in the Sports Name Game
In: Advertising (general)
By: Carroll Trosclair
Sep 22, 2008
2009 Advertising Themes and Tie-Ins: Year of Astronomy, Lincoln Bicentennial Top Early Events
In: Advertising (general)
By: Carroll Trosclair
Sep 18, 2008
New VCU Brandcenter: Virginia Adcenter Graduate School Has New Name and Mission
In: Advertising (general)
By: Carroll Trosclair
Sep 16, 2008
Biggest Ad Agency Groups: Omnicom Group Inc. and Interpublic Group Are Largest in USA
In: Advertising Agencies
By: Carroll Trosclair
Sep 14, 2008
Advertising During Disasters: Companies and Agencies Struggle to Communicate in Emergencies
In: Print Advertising
By: Carroll Trosclair
Sep 11, 2008
How to Develop Good Ads: Resist the Temptation to Start with Concept, Copywriting or Visuals
In: Advertising (general)
By: Carroll Trosclair
Sep 3, 2008
London's 2012 Olympic Games: Facts for North American Advertisers, Entrepreneurs and Fans
In: Advertising (general)
By: Carroll Trosclair
Sep 1, 2008
Retailers Branding Private Labels: Stores Expanding Their Own Brands to Strengthen Customer Loyalty
In: Advertising (general)
By: Carroll Trosclair
Aug 30, 2008
Wheaties Breakfast and Brand of Champions: General Mills Cereal Has Built Business Around Great Athletes
In: Advertising (general)
By: Carroll Trosclair
Aug 26, 2008
Li Ning Ambushed Adidas at Beijing: When He Lit the Cauldron He Gave His Company Worldwide Publicity
In: Advertising (general)
By: Carroll Trosclair
Aug 19, 2008
Michael Phelps Sponsorships: Olympic Swim Champ Already Making Millions as Corporate Spokesman
In: Advertising (general)
By: Carroll Trosclair
Aug 18, 2008
Ad Age Top 15 List Shows What Makes Great Slogan: Nike, Avis Stress Company Culture. Coke, M&M Push Product Quality..
In: Advertising (general)
By: Carroll Trosclair
Aug 12, 2008
Moving Ads from TV to PCs: Olympics Advertisers Tested Potential of Computer and Phone Video
In: Web Advertising
By: Carroll Trosclair
Aug 7, 2008
Government Advertising Policies: Voters Wary of Public Money Being Used to Propagandize Taxpayers
In: Advertising (general)
By: Carroll Trosclair
Jul 29, 2008
Mad Men's Advertising People: AMC’s Award-Winning Series Recalls the Ad Business in the 1960s
In: Advertising Agencies
By: Carroll Trosclair
Jul 28, 2008
Direct Mail Green Marketing: Coalition Offers Suggestions to Decrease Industry Carbon Footprint
In: Print Advertising
By: Carroll Trosclair
Jul 23, 2008
Special Event Advertising: Baseball Shows How to Promote a Happening Like its All Star Game
In: Advertising (general)
By: Carroll Trosclair
Jul 22, 2008
Nike Slogan Just Do It: Swoosh Checkmark Considered One of Best Brand Logos of All Time
In: Advertising (general)
By: Carroll Trosclair
Jul 17, 2008
Card Stunt Advertising: Stadium Shows Increase Name Recognition and Leave Lasting Impression
In: Advertising (general)
By: Carroll Trosclair
Jul 16, 2008
Gisele Bundchen Leads Super Models: Heidi Klum and Kate Moss Next on Forbes Top 15 List
In: Advertising (general)
By: Carroll Trosclair
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