This isn't your father's typical advertising conference. The focus these days is on digital everything.
Folks who remember the advertising agency business as a three-martini luncheon may shudder at the conferences that the American Association of Advertising Agencies (AAAA)schedules these days. You still don’t have to be a brain surgeon or nuclear scientist to be in the business, but you’d better know your digital ABCs.
The theme of the 2008 AAAA Media Conference and Trade Show says it all: “Digital Changes Everything.”
When looking over the program for the conference, we ran into such phrases as digital communications, digital media, peer-to-peer media, mobile media, and digital convergence.
And those just come from the presentation titles.
When they get into the actual presentations, we expect there will be more phrases such as “disintermediate agencies.” That’s even a frightening thought, but Tim Armstrong of Google assures us his company is not trying to do that to ad agencies.
AAAA’s 2008 Media Conference and Trade Show is scheduled March 5-7 in Orlando, Florida. If cost is any indicator, it is going to be a very valuable conference. Registration fees are $1075 for members, $1425 for non-members, $550 for second members from the same agency and $500 for spouses.
Booths for the trade show start at $3600.
