Sometimes an individual's personality gets lost in industry stereotypes, illustrating just how difficult it is to establish a brand or change an image.
When advertising legend Phil Dusenberry died in December 2007, his reputation as a nice guy was almost lost among the tributes to his achievements, talents and hard work.
It's a side of the industry often forgotten in Hollywood stereotypes of Madison Avenue.
Dusenberry was known in advertising as a gentleman who worked hard and graciously with colleagues and clients.
Allen Rosenshine, former chairman of BBDO Worldwide, said Dusenberry "inspired people by example" and "always shared credit for our successes with everyone who contributed.
"Having Phil as a partner was one of the things I loved most about being in our business."
"He rarely if ever raised his voice in anger …He was a gentleman in every respect."
Roger Enrico, former Chairman of PepsiCo, said "working with Phil produced some of the most enjoyable and rewarding moments in my years at PepsiCo.
"He was a great ad man and a dear friend."
Ted Sann, former chairman at BBDO New York said Dusenberry "was a great person to work for, to work with, and a great friend."
