Advertising (general)
All contributors in Advertising (general)
Surviving Recession in the Print Media
The CEO of the American City Business Journals explains how many of the 40 ACBJ publications have shown profits while the recession cut advertising 29% in other magazines more...
Television Public Service Announcements
An effective PSA requires careful planning, a memorable message and sometimes high development costs. But air time is free and production help is often available. more...
Outdoor Advertising with Vehicle Vinyl Wraps
Use bold, creative graphics, colors and photos to grab attention, but be sure the company hired knows how to apply the vinyl to the vehicle correctly more...
Video Viewing on Mobile Phones, TV and Internet
Nielsen report shows 70% growth in mobile phone video viewers, but the viewers are spending a little less time watching videos. Middle agers lead online video viewing. more...
Advertising on Professional Golfers' Apparel
Firms pay millions to put their names on golfers' clothing and equipment, hoping to reap millions in publicity and sales. But Ryan Moore is not playing the logo game. more...
Advertiser Reaction to Glenn Beck Controversy
After Glenn Beck called President Obama a racist who hates whites, some advertisers reevaluated their association with talk shows that generate inflammatory remarks. more...
Merging Advertising and Public Relations
Websites, blogging, Facebook, Twitter, Google and YouTube are blurring the lines between advertising and PR as message and content take priority over media selection. more...
All feature articles in Advertising (general)
Presentations – Presenting Creative Work
By: Anita Saran
Expert views on the disadvantages of overhead projectors, which part of the creative to begin with, and more. more...
Coca-Cola's Commercialization of Santa Claus
By: Terah Talley
The Coca-Cola Company had major influence on the commercialization of jolly Saint Nick and created today's view of this celebrated holiday figure. more...
Guide to Effective Presentations
By: Anita Saran
In a presentation, should the presenter push the client for comments on creative work? Should he discuss the logistics and money matters up front? more...
By: Anita Saran
Being confrontational and arrogant can ruin a presentation. Also, find out how to deal with a client's questions. more...
By: Anita Saran
According to Drayton Bird, effective presentations have clear objectives and offer a sound rationale for the creative solution more...
Emotional Advertisements and their Effects
By: malini majumdar
Emotional advertising has the basic responsibility to deliver desired information to the targeted audience, by eliciting an appropriate communication effect. more...
Successful Presentations – Theme, Attitude
By: Anita Saran
Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather, says theme and the right attitude are important for successful presentations. more...
All contributing articles in Advertising (general)