Advertising (general)
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Should Players Wear Jersey Ads?
Auto racing drivers cover their uniforms with ads but baseball, football and basketball are holding the line against uniform ads. Is "the integrity of the game at stake?" more...
TIME Magazine labels "authenticity" one of the "10 ideas that are changing the world" today. James Gilmore and Joseph Pine explain the strategy. more...
The U.S. Supreme Court okayed advertising by lawyers in the 1977 Bates-vs-The State Bar of Arizona case, but the Internet, blogs and abuses spawn more arguments. more...
Canadian Advertising Complaints
Canadians filed 1,445 complaints against 980 ads, but the industry councils found that only 56 ads actually violated the ASC advertising codes. more...
Despite rising fuel costs and environmental concerns, the mobile billboard business is still growing and developing new concepts to attract viewer attention. more...
Customer Satisfaction Levels Fall
Advertising agencies may have to focus on service, quality and reliability to address customer dissatisfaction with retail and financial services companies. more...
Gala and Auction Participation
Many non-profit community organizations conduct galas and auctions to raise funds, providing small companies an opportunity to get some valuable, low-cost exposure. more...
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By: Jennifer Boyes
Everybody has become used to the same old print, TV and radio ads. Find out what the future holds for the advertising industry and why you should be excited about it. more...
A Beginner's Guide to Advertising
By: Jennifer Boyes
Advertising can be a great way of increasing that much needed awareness of your brand. Learn how to advertise your small or start up company without blowing your budget. more...
Advertising a Small Town Business
Small town businesses have unique advertising opportunities for marketing products, stores, & services. See how small businesses can grow using local community resources. more...
Small Business Advertising Ideas
Grow a small business to make bigger profits with low budget / high impact marketing ideas. Great advertising tips for self-employed people, small companies & businesses. more...
Advertisers employ many different strategies to sell products. Discover what some of them are and learn the ethical questions that arise from the use of such tactics. more...
By: Jack Roberts
Measuring advertising can be difficult. However, with the application of a few simple principles, you'll soon know exactly what can and can't be measured. more...
Measuring Awareness Advertising
By: Jack Roberts
Measuring brand or awareness advertising may be difficult, but it's certainly not impossible. This article shows you how to do it more...
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