Advertising (general)

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Carroll Trosclair, Copyright Carroll Trosclair 2007

Feature Writer Carroll Trosclair

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Carroll Trosclair

Should Players Wear Jersey Ads?

Auto racing drivers cover their uniforms with ads but baseball, football and basketball are holding the line against uniform ads. Is "the integrity of the game at stake?" more...

Authentic Marketing Strategy

TIME Magazine labels "authenticity" one of the "10 ideas that are changing the world" today. James Gilmore and Joseph Pine explain the strategy. more...

Attorney Advertising Rules

The U.S. Supreme Court okayed advertising by lawyers in the 1977 Bates-vs-The State Bar of Arizona case, but the Internet, blogs and abuses spawn more arguments. more...

Canadian Advertising Complaints

Canadians filed 1,445 complaints against 980 ads, but the industry councils found that only 56 ads actually violated the ASC advertising codes. more...

Mobile Billboard Advertising

Despite rising fuel costs and environmental concerns, the mobile billboard business is still growing and developing new concepts to attract viewer attention. more...

Customer Satisfaction Levels Fall

Advertising agencies may have to focus on service, quality and reliability to address customer dissatisfaction with retail and financial services companies. more...

Gala and Auction Participation

Many non-profit community organizations conduct galas and auctions to raise funds, providing small companies an opportunity to get some valuable, low-cost exposure. more...

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Advertising (general)

Unconventional Advertisements

By: Jennifer Boyes

Everybody has become used to the same old print, TV and radio ads. Find out what the future holds for the advertising industry and why you should be excited about it. more...

A Beginner's Guide to Advertising

By: Jennifer Boyes

Advertising can be a great way of increasing that much needed awareness of your brand. Learn how to advertise your small or start up company without blowing your budget. more...

Advertising a Small Town Business

By: Feature Writer Janienne Jennrich

Small town businesses have unique advertising opportunities for marketing products, stores, & services. See how small businesses can grow using local community resources. more...

Small Business Advertising Ideas

By: Feature Writer Janienne Jennrich

Grow a small business to make bigger profits with low budget / high impact marketing ideas. Great advertising tips for self-employed people, small companies & businesses. more...

Ethics in Advertising

By: Christine Scivicque

Advertisers employ many different strategies to sell products. Discover what some of them are and learn the ethical questions that arise from the use of such tactics. more...

Can Advertising be Measured?

By: Jack Roberts

Measuring advertising can be difficult. However, with the application of a few simple principles, you'll soon know exactly what can and can't be measured. more...

Measuring Awareness Advertising

By: Jack Roberts

Measuring brand or awareness advertising may be difficult, but it's certainly not impossible. This article shows you how to do it more...

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