Feature Writer: 
Few industries require more watching these days than advertising because few are undergoing as much change as advertising.
TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.
Newspapers and magazines are struggling with declining circulations.
Everyone is trying to figure out how to best advertise on the web.
Radio is fragmented beyond recognition.
Creative teams are challenged to produce customer-oriented ads.
Advertisers keep switching agencies and agencies keep merging.
Advertising careers are more volatile than ever.
This section is dedicated to providing insights that will turn some of those challenges into opportunities.
Visit here and our blog often for those discussions. Let us know where you think the industry is going.
Ambush Marketing at the Olympic Games
Some companies spend millions to be official Olympic sponsors. Others try to hitch a ride to the global audiences with carefully targeted stunts, events and advertising. more...
Surviving Recession in the Print Media
The CEO of the American City Business Journals explains how many of the 40 ACBJ publications have shown profits while the recession cut advertising 29% in other magazines more...
Television Threatening Newspapers' Obit Revenue
Meredith Corp. experiment at Saginaw WNEM may tempt other television stations to raid the obituary publishing business, threatening another newspaper revenue source. more...
Television Public Service Announcements
An effective PSA requires careful planning, a memorable message and sometimes high development costs. But air time is free and production help is often available. more...
The Elements of an Effective Print Ad
Color, bold informative headlines and striking photographs of products and smiling women are featured in these winning ads, which have no kids, animals or supermodels. more...
FTC Warnings to Bloggers, Other Internet Writers
In: Web Advertising
Industries and professionals object, but Federal Trade Commission toughens guidelines for endorsements and testimonials by celebrities, bloggers and social media writers. more...
Billing Rates for Advertising Agency Executives
A billing survey by American Association of Advertising Agencies shows dramatic differences in rates charged by large and small ad agencies. Northeast has highest rates. more...
Outdoor Advertising with Vehicle Vinyl Wraps
Use bold, creative graphics, colors and photos to grab attention, but be sure the company hired knows how to apply the vinyl to the vehicle correctly more...
All feature articles in Advertising
All contributors in Advertising
By: Joni Chng
By: Sarabeth Asaff
How to Sell Magazine Advertising
By: Angie Gentry
Advertise Rental Property on the Internet
In: Web Advertising
By: Dagmar Barlow
Sales Presentations – Selling Creative Work
By: Anita Saran
All contributing articles in Advertising