Few industries require more watching these days than advertising because few are undergoing as much change as advertising.
TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.
Newspapers and magazines are struggling with declining circulations.
Everyone is trying to figure out how to best advertise on the web.
Radio is fragmented beyond recognition.
Creative teams are challenged to produce customer-oriented ads.
Advertisers keep switching agencies and agencies keep merging.
Advertising careers are more volatile than ever.
This section is dedicated to providing insights that will turn some of those challenges into opportunities.
Visit here and our blog often for those discussions. Let us know where you think the industry is going.
Full Advertising blog
In: TV Advertising
Consumer groups applying pressure as advertisers embed thousands of their products and services into television programs. more...
Here are the big winners in the industry's most prestigious advertising competition. more...
In: TV Advertising
2008 has been a rough year for pharmaceutical advertisers. Here's a rundown on the problems that Congress and the courts gave the industry during the early months. more...
McCain Quotes on the Middle East
The Middle East brand was a natural for the Republican war hero. It has stayed with him even as the economy replaced Iraq as the campaign's leading issue. more...
Upfront Television Ad Commitments
In: TV Advertising
ABC, CBS and Fox reportedly getting 8 to 10 percent price increases for their 2008-09 advertising. Fourth-ranked NBC said to be getting five percent increase. more...
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Market Research for Targeted TV Ad
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Leveraging Creative TV Advertising
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Special Offers for TV Advertising
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