Advertising

Few industries require more watching these days than advertising because few are undergoing as much change as advertising.

TV is trying to cope with TiVo technology and millions of DVRs that invite viewers to skip commercials.

Newspapers and magazines are struggling with declining circulations.

Everyone is trying to figure out how to best advertise on the web.

Radio is fragmented beyond recognition.

Creative teams are challenged to produce customer-oriented ads.

Advertisers keep switching agencies and agencies keep merging.

Advertising careers are more volatile than ever.

This section is dedicated to providing insights that will turn some of those challenges into opportunities.

Visit here and our blog often for those discussions. Let us know where you think the industry is going.